Crowdfunding, pros and cons

Nesta has recently issued its report on the Crowdfunding Pilot 2016 in the Arts and Heritage sector.

cartoon-crowd

It’s no big surprise that the positives of crowdfunding, other than hopefully being successful with securing the money, is that it helps organisations increase their profile and reaches audiences that they perhaps would not have reached otherwise.

The downsides weren’t many until you read towards the end that nearly a third (29 per cent) of those that answered the survey said the effort placed on crowdfunding was too great relative to the positive impacts experienced.

It isn’t for the faint-hearted!